This week is a major week for the stock market. Many of the US' largest companies are reporting earnings starting Monday. How will the market react?

Some of the featured earnings reports for the week are:

- Anheuser-Busch, Bank of America, AT&T, Boeing, ConocoPhillips, McDonald's, PepsiCo and Pfizer, Amazon.com, Ford, 3M, and Wachovia.

This next week will determine much of what direction the stock market will go for the next couple months. As far as stock investing advice goes, do not try to predict what the earnings will be and where the stock market is headed.

Investors will try to get a feel for the market by assessing the collective earnings reports, and they will react as they come out. What you should do is:

• Wait for a couple of weeks after most of the earnings reports are out.
• Decide what type of sentiment major company reports created in the market (negative, positive, so-so).
• Watch the stock market indexes to see their initial direction.
• Think back on the earnings numbers and make a judgement on whether the market priced in the news already or if there is more to come.

If you feel the market has more to go or is ready to turn around, then make your move. (Remember this is for shorter term traders of no more than a year invested because quarterly earnings are a short-term focus.) The stock market is largely a product of mass psychology, so trade with that in mind.








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